Work

Global Sports Clothing Brand

How do we help a web-only product launch experience suffering from low search visibility?

Challenge

Our Fortune 100 retail client released a new web-only product launch experience to help drive sales. Unfortunately for our client, the success of this web-exclusive product launch dwindled. Sales and website impressions were not up to the expected standards, and not meeting set goals. Engage sought to help drive traffic to the web-only product launch, and to do so, took a closer look at analytics surrounding this issue.

Insight

Research and analysis found that it was not a technical problem, but rather a language problem. Consumers were using slang terms to search for a product.

Impact

A comprehensive social listening study and website analysis around key product launches allowed us to develop a global website style guide to better match the branded search to the local language and slang.

40% increase in traffic to launch experience in Europe.

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