There are many different statistics on how many voice searches happen per month, but the message is clear: voice search is on the rise.
We don’t need to explain here what voice search is, but do you know what to say if your boss or client asks you how to do voice search SEO?
This blog post should help you to answer this question confidently.
Make sure to point out that voice search SEO is somewhat different than traditional SEO.
As in traditionell SEO, matching online content with user intent, is the key to good rankings and excellent search engine visibility, but voice search queries are longer than typed queries and are often questions. So, instead of typing “ecommerce seo audit” into Google, people may say, “How do I perform an SEO audit for an ecommerce site?”
How to do Voice Search SEO
Short answer: Create content to provide an answer to question-based queries.
We recommend the steps and best practices below for doing voice search SEO.
Step 1: Determine what people ask
We like to use Answer the Public. For our example, to optimize this blog post for voice search, we typed in “voice search SEO” and got a list of the following questions and question-like search phrases:
- What is voice search SEO?
- How to do voice search SEO?
- How voice search is changing SEO
- What does voice search mean for SEO?
- How will voice search affect SEO?
Step 2: Check search volume and competition
According to Google Keyword Planner, “what is voice search seo” currently has the highest monthly search volume.
However, looking in the Moz Keyword Explorer, we noticed that competition for “what is voice search seo” is much stronger than for “how to do voice search seo” – that’s why we decided to target the latter. It also more accurately describes what this blog post is about.
Step 3: Write an article that answers the question
Make sure that your article is not too short. This blog post, for example, is approximately 500 words, which is pretty much the minimum length. In general, the longer, the better, especially if your site’s domain authority is still pretty low.
Step 4: Optimize your content for the search query
This follows basic SEO best practices. Put your keyword phrase in the URL, page title, meta description, H1 headline, sub headline, and main body of text, as well as in the image file name and alt tag.
Step 5: Link to your content
This is also basic SEO, but make sure that you link to your content internally from within other content on your site. Also acquire external links to your content over time, if possible.
If you follow these steps, your content will not only rank well in voice search, but also in traditionell text-based search, both on desktop and mobile.
If you need assistance with your voice search SEO efforts, contact our experts today!